Phygital animals

“There is one thing which strikes me a lot today: every single day of my life is digital, but there is still a part of me which wants to ignore that fact, and every time I hear or read this word, I do not feel that concerned. “Digital” is not for me.

There are still two worlds for me, the digital world and the physical world – want to know which one I call real?! I live in the physical one. I have been educated to survive in this world. What is the code of conduct behind the screen, anyway?”

Contrary to what most of us like to believe, the real world is no longer the physical one alone, it is a mix of digital and physical. No matter if we are old or young, if we use computers a lot or not, we cannot escape. We have become “phygital” animals.

Today, a similar reflection needs to be carried out for our organizations: let’s talk openly about their digital transformation. The challenge is not to simply enhance traditional methods but to enable new types of innovation and creativity, which will allow them to survive. It is time to take the measure of the change, and the impact all of this can have on us, people.

2 thoughts on “Phygital animals

  1. Frédérique Henrottin says:

    I totally agree with you but most people don’t want to accept that reality because they find it frightening. When trying to convince my coworkers of the advantages of using social media platforms at work, I often got the answer “But what about face to face meetings? What about chatting with someone at the coffee machine? If we chat online, we won’t meet in the flesh anymore, what a shame!”.

    But experience shows me that’s not true at all: on the contrary. Conversing online doesn’t mean you shut yourself from the physical world. Sometimes my first interaction with a colleague happens online on the internal social network and when I see him/her at a meeting we already have a subject of conversation: “Oooh you’re the person I discussed with about xyz”.

    Liked by 1 person

    • gueg1 says:

      Exactly! Once upon a time, people were experiencing digital and did not really understand the added value new technologies could bring. We were testing new usages, this was fun but not always effective.
      Now some have developed a much better understanding of the benefits for our professional life. And as you say, one great benefit is to connect with people from all over your workplace. Among them, those colleagues you would never have dared to begin a discussion with, in physical places. I’m thinking of our senior managers who can finally crowdsource ideas, of all these successful collaborative projects across services, who started following a discussion in an internal social network (serendipity), or simply of all these questions answered every single day.
      And this is one benefit among many others…

      It is important to communicate about these successful stories, and educate colleagues along the way. It is also very important to raise awareness about all the possibilities, as we are not all at the same level of digital competence. We need to transfer our knowledge, always putting ourselves in the shoes of others as much as we can. We don’t sell technologies, but improvements to our professional life.
      How? In order to embark those who are afraid, and they have good reasons for this, we first need to reassure them (security, data protection, etc.), then discuss their frustrations and limitations, and finally offer quick wins to overcome them using digital when it is the best option.

      As communicators, we need to develop our competence, as we need to know when digital is the best option.


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