Organise a first meeting to help people know each other and get connected:
- Co-create rules.
- Identify champions and share the burden – give responsibilities, it is a collective initiative.
- Define the vision and key success factors.
- Offer a central workspace for the work which has to be done.
- Invite some co-workers – champions, those who are keen to start the journey, the “that’s a great idea!” people, to have a first look. Based on their feedback, review the collaborative space and develop guidance material.
- Structure – a “top content” section, a library, conversations…
- Keep the technology simple to be successful and invest in « killing » functionalities – quick polls, metadata, co-authoring, for instance.
- Invite all co-workers.
- Promote training opportunities – for self-learning also.
- Welcome – behind the scenes, in an intimate fashion – and remind co-workers to complete profiles and set-up alerts as well as following models to get the most of the tool.
- Accompany the development of successful cases.
- Work mainly behind the scenes. A healthy community should not need a community manager, in theory.
- Gather success stories in a dedicated space.
- Inspire Trust, and Model respectful communication techniques that co-workers can learn from.
- Send an email digest on a regular basis, linking directly to conversations happening in the space.
- Curate content.
- Make content gardening – tag, notify people, new titles for documents, etc.
- Follow the Community’s lead.
- Foresee a community management action plan. Make building relationships a priority in this community management plan.
- Organize events – chat sessions, webinars, quick polls, crowd-sourcing activities,..
- Notify experts to reenergize conversations – if need be!
- If you need to energize the community, one option is to let co-workers swap roles and perform another function for a day. They will gain a better appreciation of how people need to work together.
- Actively listen « if you read, like »
- Invite new members. Inject new blood who will then « revigorate the community ».
- Use peer-engagement techniques.
- If conflicts or misinterpretations arise, be the first to seek a resolution.
- Monitor activity on a regular basis. Compare with the average activity in other groups.
- Identify influencers.
- Close the space and archive content.
- Reward most active participants.
- Promote best conversations yielding business outcomes.
- Exchange lessons learnt with other community managers.
- Compare results.
- Develop a business case for the organization.