About the Value of Social Media

Close your eyes and imagine that social media no longer exist. What would you be missing the most?

On a personal level, social media have become irreplaceable. With experience, you have developed your own use, which can be different from that of your partner for instance:

  • Sharing parts of your story
  • Having your say
  • Reading customer reviews
  • Getting quick feedback
  • Asking for help
  • Connecting with like-minded people
  • Growing a home-based business
  • Getting news updates

Now think about the specific value social media has brought to your professional lives. Same as before, imagine they no longer exist. What do you miss most?

I suspect it is not so easy for each of you…

Why? Perhaps, you still need proofs that social media can help you in your tasks.

Obviously, if there is a lot of beauty to the stage of the unexpected web, at the end of the day, only “value” counts.

For those of you who are looking for inspiration, here is a possible list of values:

  • Streamlining processes
  • Reducing workloads
  • Enlarging human networks
  • Generating more innovation
  • Gathering collective intelligence
  • Providing emotional data

I could notice them in various environments, from large multinational companies to smaller entities.

Now if you are looking for ways to provide similar values to your employees, a recurrent mistake is to consider that IT departments will be the right people to deploy them. What you need is someone to partner with in the longer term, someone able to understand your business, someone who can ensure a strategic deployment of social media at work. This person will help business units translate their limitations into tangible business solutions. Feel free to contact me should you need any recommendation.

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