Close your eyes and imagine that social media no longer exist. Think about what you miss most:

  • Having your say?
  • Reading customer reviews?
  • Getting quick feedback?
  • Asking for help to experts?
  • Connecting with like-minded people?
  • Growing a home-based business?
  • Getting news updates?

On a personal level, social media have become irreplaceable for various reasons. With experience, you have developed your own use, which is different from that of your partner for instance. Your needs are met.

Now think about the specific value social media has brought to your professional lives. Same as before, imagine they no longer exist. What do you miss most?

I suspect it is not so easy for each of you…

Why? Perhaps, you still need proofs that social media can help you in your tasks.

Obviously, if there is a lot of beauty to the stage of the unexpected web, at the end of the day, only “value” counts.

For those of you who are (still!) looking for inspiration, here are some values of social media at work I could notice:

  • Streamlining processes;
  • Reducing workloads;
  • Enlarging human networks;
  • Generating more innovation;
  • Collecting collective intelligence;
  • Providing emotional data.

And if you want solutions to provide similar values to your employees, a recurrent mistake is to consider that IT departments can translate business limitations into IT solutions. In order to initiate a more strategic deployment of social media at work, you need to partner with a digital transformation expert. This person will help business units translate their limitations into needs. Then, he/she will advice IT departments on the specific solutions.


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